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  • SEO and the Periodic Table of Ranking Factors

    by Dan DeRoeck on June 22, 2011

    Every so often, something is published that minimizes the complexity, and wraps the density of a topic into a nice little neat package that stands on its own merit.  Such is the case with the Search Engine Land – Periodic Table of SEO Ranking Factors.  This article comes on the heels of a popular post by SEOmoz earlier this year on the 2011 search engine ranking factors.

    Periodic Table of SEO

    Periodic Table of SEO Ranking Factors

    Search Engine Optimization (SEO) seems overly complex on the surface and at times when trying to explain it, sounds like something out of a Greek mythology class.  Nevertheless, many SEOs encourage clients to learn as much as possible about the benefits of optimizing your website.  After all, this is the new marketing landscape, and participation is the key to most SEO campaigns.

    SEOs still at times, grapple to come up with the right verbiage, analogies, and angles to successfully explain what is needed to take their website from rags to riches.

    Well, this may be your answer.

    What I especially like about the table is the sheer simplicity, putting a somewhat complicated topic into context that most can relate to, high school chemistry class.  So go ahead, take a trip back in time to your high school days.  Click here to enlarge the table, and find the similarities between neutrons, electrons and SEO.

    This may not qualify to be your go-to reference when explaining SEO to your next would-be client.  But it does give every professional SEO a good reference point that encapsulates the things we should be focusing on most.

    [blackbirdpie id="83582361538789377"]


    Jim Deans June 24, 2011 at 4:43 pm

    You are right, occasionally, something does come along worthy of using as a tool to explain complexities. I will definitely use this in the future when talking about SEO to clients, thanks for sharing!

    smulianes June 24, 2011 at 5:43 pm

    This diagram does have merit, but it still seems a little confusing to me. I do SEO for clients but believe this may be for more knowledgeable client. Thoughts?

    Dan DeRoeck June 26, 2011 at 7:56 pm

    I agree, the table will still require thought on the part of the client, and explanation on the part of the SEO. The clients that really do want to learn SEO as it relates to their business, will have a stake in learning it. It’ll be up to us to take it to the next step.


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