by Dan DeRoeck March 6, 2011

QR Codes are expected to gain momentum in the U.S. this coming year, due largely to the explosiveness of the Internet and smart phones, all converging with a technology ready to emerge. In fact, 2011 has been pegged the year of the QR Code. What are QR Codes and how can it help your business? [...]

Google Boost – Local Alternative to Adwords

by Dan DeRoeck February 16, 2011

Google recently released a new advertising model from the wild [beta] called Google Boost, designed specifically for businesses to establish a formidable position within Google Maps and/or paid listings. Boost is the Adwords version for local advertising designed specifically for business owners that do not have the time nor the inclination to manage laborious advertising [...]

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Essential Web Analytics – Web Traffic Basics

by Dan DeRoeck February 5, 2011

The first post on the Essential Web Analytics Series focuses on the basics of website traffic. Web analytics provide a glimpse into the bowels of your website, the good, the bad, and the ugly. Used wisely, web analytics is a wonderful tool that can take your site to new levels. Used incorrectly or worse yet, [...]

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Web Analytics – Manage, Monitor, and Report Results

by Dan DeRoeck January 19, 2011

The complexity of Internet Marketing as a whole can be overwhelming to anyone that doesn’t work in the field or has day to day exposure, especially busy owners running their business. One of the key components of an Internet Marketing campaign is managing, monitoring and reporting key metrics, continually raising the bar with each success. [...]

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Rise of the Internet – Fall of the Yellow Pages

by Dan DeRoeck January 13, 2011

There is no question the YP (Yellow Pages) has suffered severe collateral damage in recent years at the hands of the Internet. The sheer growth velocity the Internet has experienced over the past 5 years is unprecedented. Online marketing using SEO (Search Engine Optimization), social media, email marketing, and PPC (Pay Per Click), is the [...]

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Domain Trust and Authority

by Dan DeRoeck January 1, 2011

Two models that place a premium on websites ability to rank for keywords, are Domain Trust and Domain Authority. When it comes to trying to rank for competitive keywords, nothing quite measures up to having a high level of trust and authority right “out of the gate” to assist in the SEO effort. These two [...]

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Local Search Marketing Predictions for 2011′

by Dan DeRoeck December 23, 2010

Another year has passed and 2010 will certainly go down as another many would like to forget. After a stifling 2008 and 2009, we did see marginal economic improvements in 2010. However there is still an overwhelming consensus to err on the side of caution. We don’t want to let our guard down with some [...]

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Local Search – BIA/Kelsey 2010 ILM Update

by Dan DeRoeck December 17, 2010

BIA/Kelsey Group is one of the main sources for local marketing research and information. They recently held the ILM (Interactive Local Media) seminar in the heart of Silicon Valley that was very comprehensive and revealing. You can bet I set up my RSS feed to deliver timely updates to my desktop that week, and needless [...]

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Local Search Transformation

by Dan DeRoeck December 1, 2010

15 Miles in conjunction with a number of local directory sources created a video on the transformation of how the Internet is changing the advertising landscape. If you’ve been wondering where to put your advertising dollar for maximum return, this may be an eye opener. Everyone reading this post most likely understands that the Internet [...]

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Moving Business Email to the Cloud Makes Sense

by Dan DeRoeck November 29, 2010

Let me digress slightly from the normal SEO and local search topics, to one that may help some business owners looking for a viable and affordable email solution. A solution that turns a major capital expenditure into a nominal, more palatable operating expense. If you have been following business Internet trends, you have most likely [...]

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