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  • Google Algo Rollout Reduces EMD’s to Supplementals

    by admin on October 4, 2012

    Well, the inevitable happened on September 28th. Google threw the hammer down on EMD (Exact Match Domains), leaving a swath of destruction behind. Many of those affected, feel it was unwarranted and was plagued with inaccuracies.

    Google’s EMD Algo Update – Early Data | SEOmoz

    www.seomoz.org9/29/12

    Across our data set of 1000 SERPs, 41 EMDs fell out of the Top 10 (5 new EMDs entered, so the net change was 36 domains). Please note that we can’t prove that a domain lost ranking due to the algorithm change – we can

    Time To Re-Think On Exact Match Domain Strategies

    www.itsabhik.com9/30/12

    Google recently announced the “exact match domain” (EMD) algorithm update that targets and removes the low quality exact match domain from search results.

    Google Warns of Upcoming Exact Match Domain Algorithm Change

    searchenginewatch.com10/2/12

    Google hasn’t said whether this algorithm change affects only queries they consider commercial, but it’s clear they’ve been working on the issue for some time. Slawski points out that a sentence near the end of the patent

    What was initially coined by Matt Cutts to be a “Minor Weather Report” turned out much bigger. It is now widely believed that there was also a Panda “refresh” that took place, which I will report on later. One thing is for sure, Google has declared war against “over optimization.” Unfortunately, the shrapnel has taken down many undeserving sites. There is much more to this algorithm update than meets the eye. Stay tuned…

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