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  • Well, the inevitable happened on September 28th. Google threw the hammer down on EMD (Exact Match Domains), leaving a swath of destruction behind. Many of those affected, feel it was unwarranted and was plagued with inaccuracies.

    Google’s EMD Algo Update – Early Data | SEOmoz


    Across our data set of 1000 SERPs, 41 EMDs fell out of the Top 10 (5 new EMDs entered, so the net change was 36 domains). Please note that we can’t prove that a domain lost ranking due to the algorithm change – we can

    Time To Re-Think On Exact Match Domain Strategies


    Google recently announced the “exact match domain” (EMD) algorithm update that targets and removes the low quality exact match domain from search results.

    Google Warns of Upcoming Exact Match Domain Algorithm Change


    Google hasn’t said whether this algorithm change affects only queries they consider commercial, but it’s clear they’ve been working on the issue for some time. Slawski points out that a sentence near the end of the patent

    What was initially coined by Matt Cutts to be a “Minor Weather Report” turned out much bigger. It is now widely believed that there was also a Panda “refresh” that took place, which I will report on later. One thing is for sure, Google has declared war against “over optimization.” Unfortunately, the shrapnel has taken down many undeserving sites. There is much more to this algorithm update than meets the eye. Stay tuned…

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    Using Synergy to Leverage Strengths of Linux and Windows

    by Dan DeRoeck on September 9, 2012

    Synergy for Linux and WindowsUsing Linux for its strengths – stability and efficiency – can cost you in productivity switching between systems to get your work done.  Until now.  I recently ran across a neat piece of open source software that allows you to experience the best of both worlds right at your fingertips – it’s called Synergy.  This dynamite little application allows you to access both Linux and Windows using one keyboard and mouse and dedicated monitor for each. To me, this is as good or even better, than using virtual machine, such as VM VirtualBox because it allows you to be in dedicated mode for both.

    When I stumbled upon this application, I thought I was in seventh heaven.  The concept was brilliant.  But with the accolades, came some trial and error trying to get it working properly.  So I made this quick tutorial in hopes of helping others trying to get this same configuration to work [Linux Ubuntu 10.10 Maverick and Windows 7].  This tutorial also assumes the configuration of Synergy with Linux acting as the server and Windows the client.

    Step 1. Download and install the most recent version of Synergy for Linux.

    Note: you will need to find out which version of the operating system you are running 32 bit or 64 bit – here’s how you determine which version you need for Linux.

    Step 2. Now, we need to gather some information for use in step #6. Get the host name for Linux – simply type in the command hostname in the Terminal window as illustrated below [click image to enlarge].

    Hostname for Linux

    Step 3. Get the IP address of the Linux machine by typing the command ifconfig as illustrated below [click image to enlarge].

    Find IP Address in Linux

    Step 4. Get the host name for Windows – Start>Computer>System Properties as illustrated below [click image to enlarge].

    Find Windows Hostname

    Step 5. Get the IP address for Windows – Start>Accessories>Command Prompt as illustrated below [click image to enlarge].

    Find Windows IP Address

    Step 6. Create a configuration file through gedit, to allow Synergy to run on the Linux machine.

    Open a terminal window and type the following command: sudo gedit /home/username/.synergy.conf. You will change “username” to the User Name of the computer.

    Step 7. Now, let’s throw some code into the synergy.conf to configure the server and client.

    section: links
    end section:
    HostnameOfServer: IPAddressOfLinux
    HostnameOfClient: IPAddressOfWindows

    Step 8. Add the following code to specify physical layout of the monitors.  In my case the monitor for Linux is on the left, and Windows on the right.

    section: links
    right = hostnameOfWindows
    left = hostnameOfLinux

    Step 9. Download and install the most recent version of Synergy for Windows.

    Note: you will need to find out which version of the operating system you are running 32 bit or 64 bit – here’s how you determine which version you need for Windows.

    Step 10. Install and configure the Windows Client as illustrated below [click image to enlarge].

    Windows Synergy

    For one reason or another, you may experience the application no longer works. All you need to do is kill Synergy killall synergys and then start an instance using synergys.

    Linux and Windows side by sideYou should now be able to connect Linux and be well on your way of enjoying the ability to seamlessly navigate Linux and Windows through Synergy.  The end result is an increased level of productivity, accessing Windows only when you need:), and subsequently enjoying your Linux environment even more!

    I hope this post helps you if you are struggling getting this wonderful app to work with your Linux and Windows environment. As you can see from my desk to the left [click image to enlarge], using Synergy promotes an uncluttered, streamlined look and feel – my Linux machine is on the left, and the Windows on the right. I can move from Linux to Windows and back again, with a flick of the mouse — very cool application, give it a try.  Please leave comments if you have anything to share about this application.


    Google Authorship – Increase CTR and Credibility

    by Dan DeRoeck on March 27, 2012

    Google Authorship mark up or “rich snippets,” was officially released in 2011, but didn’t really start catching on until late 2011.  And now its a runaway freight train!

    Google+ is considered the backbone of the framework, along with a few other “moving pieces” from your site(s) that you need to wrap your head around. But all in all, it’s a relatively painless set up.  I set my sites up 2 months ago, and even though it took  a week or two for Google to verify connections, it was well worth the wait.  I found that showing your skills as a writer gives you great leverage.  Throw in the ability to measure progress such as CTR (Click-Through Rate) and other analytic metrics, and it becomes a ringer, a “no-brainer.”  An example of my authorship is found here.  As you can see, I set it up for both my personal Blog and my business website, and I highly recommend you do the same.

    “If you run a website with authored content, you’ll want to learn about authorship markup in our Help Center. The markup uses existing standards such as HTML5 (rel=”author”) and XFN (rel=”me”) to enable search engines and other web services to identify works by the same author across the web. If you’re already doing structured data markup using microdata from schema.org, we’ll interpret that authorship information as well.”

    google authorshipNeedless to say, I’m a huge Google fan.  Even though they’ve had a few throwaways along the way, their successes have far out-numbered their miscues. And in some cases, they’ve even given me a few “wow” moments. Google Authorship markup is one of those events I highly recommend for any profession, especially one that relies on the Internet (what business doesn’t these days right?).

    So, how do you set up Google Authorship markup?

    In technical terms, it’s the markup on both Google+ and the websites that defines authorship. This basically means adding rel=”author” to link to the authors page on the same domain, and rel=”me” to both the author page and Google+.  So in essence you are building a closed loop with your content and Google+.  There are many good articles available if you need more detail how to set up.  It seems there are “more than one way to skin a cat” but boils down to having the following connections in place:

    • A link from the content to the author page using rel=”author”
    • A link from the author page to your Google Profile using rel=”me”
    • A link from your Google Profile to your author page using rel=”me”

    Once you have everything set up, head over to the Rich Snippets Testing Tool to see if you are up to snuff, as for as Google is concerned.

    Don’t worry if you’d prefer to avoid “getting dirty” dealing with all this techno-garble, Google has you covered there, by providing a fill-in-the-blank, click here and click there, step by step process.  Follow these steps, and you will be on your way to google authorship exampleestablishing author-ity-ship!  I still prefer setting all up the connections myself (that’s the geeky side in me coming out) but this method will work as well.  The diagram above, gives you a 30,000 foot level glimpse of what needs to be setup and where [click image to enlarge].

    Authorship has numerous benefits:

    • Claim your content
    • Better Click-Through Rates (CTR)
    • Good way to show your an expertise in the field
    • Allows you stand out in the search listings

    Setting up Google Authorship on your website or blog only makes sense.  Having the ability to stand out in a competitive niche gives you a leg up and leverage in the search results.  It may seem complex at first, but committing to getting it done, will pay dividends in the long run.  So please go and carve out an hour or so and learn this highly effective strategy of Google Authorship!


    Is Your Hosting Company Holding You Hostage?

    by Dan DeRoeck January 1, 2012

    Let me start out by stating that all hosting companies are not created equal.  Far from it.  In fact, I would go so far to say good hosting strive to make themselves transparent.  The good ones, are content to exist quietly in the background, allowing webmasters and companies to advance their online presence, providing support [...]

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    Is Google PageRank Still Relevant?

    by Dan DeRoeck December 25, 2011

    Google PageRank has been around seemingly forever, at least in relative terms of the Internet; it was once a very important measurement of a page’s ability to rank in the SERPs (Search Engine Results Page) and closely tied to the ultimate success of a site.  It was first made public by Larry Page and Serge [...]

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    WordPress 3.3 “Sonny” Released

    by Dan DeRoeck December 13, 2011

    The best web framework, WordPress has launched a newest version, affectionately named “Sonny,” and is now available for download. WordPress has had over 65 million downloads since version 3.0 was released, and in this third major iteration is focused on new user experience, uploading, navigation, and imports. Check out Sonny 3.3 video from WordPress: This [...]

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    Survey : SEO is Most Important Marketing Channel

    by Dan DeRoeck December 10, 2011

    In a recent survey of 2,500 small business owners, Merchant Circle reported search engine optimization (SEO) was considered the top marketing channel for 2011.  That statistic is good news for those that have been an evangelist, spreading the word that search must be included in overall business plans to remain and/or become more competitive. The [...]

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    How Long Does it Take to Earn Rank from Links?

    by Dan DeRoeck October 11, 2011

    When a website links to your site for the very first time, that's considered a new link.  However, some people believe that the link is given instantaneous credit.  Not so at all.  In fact, there are many links that could even go unaccounted for, or at a minimum take time to be discovered by search [...]

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    Google Gives a Boost to Local Online Advertising

    by Dan DeRoeck August 18, 2011

    Google announced the end of a short-lived era called Boost, and sparked the beginning another, already established on, called Adwords [Express].  Most everyone has heard of Google Adwords, some have even heard of Google Boost.  But very few know about the new Google Adwords Express, at least until now.  It makes total marketing sense for [...]

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    Google+ vs. Facebook – Let the Fight Begin

    by Dan DeRoeck July 19, 2011

    Google has officially launched Google+ in beta mode to early adopters, and the results are coming in quickly.  The conservative opinion has the newcomer as a strong contender in the social media space, and the more aggressive model has Google+ unseating Facebook in short order.  Right now, beta users are testing Google+ on a limited [...]

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